APPLE FOCUS • UX DESIGN • DESIGN SYSTEMS
Simplifying and personalizing productivity for Apple users
Context
What is Apple Focus?
Apple Focus is a core iOS feature designed to help users manage distractions and improve their digital wellbeing. Despite its purpose, the existing feature was limited by a confusing setup and low feature discoverability.
The Challenge —
Apple Focus presented a significant user experience challenge. Its complex setup and poor feature discoverability, which led to low user adoption.
THE PROBLEM STATEMENT:
How might we repurpose Apple Focus as an easily discoverable solution for digital distraction management and encourage broader adoption?
Research
What are other productivity apps doing?
Google Digital Wellbeing: Provides excellent onboarding and clear usage insights for Android users, though it lacks cross-device syncing and social features to motivate users.
OneSec: Highly effective at breaking unconscious habits through customized psychological delays, but it's primarily a "single-trick" tool that lacks broader social or calendar ecosystem support.
Opal: Offers a very user-friendly onboarding experience for deep-work app blocking but no support for social, calendar, or cross-device functionality.
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